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Architectural models are an important tool in the presentation of architectural designs. They provide a physical representation of the proposed building or structure, allowing clients, stakeholders, and the public to visualize and better understand the design.

Here are some ways in which architectural models can be used in presentations:

1. Scale representation: Models can be built to scale to show the relative sizes of different elements in the design, and to help clients and stakeholders better understand the spatial relationships between different parts of the building.
2. Detail representation: Models can also be used to show the intricate details of a building design, such as facades, windows, doors, and other architectural features. This can help clients and stakeholders to better appreciate the design and understand how the details work together.
3. Context representation: Models can be placed in a real-world context, such as a model of a building in a model of the surrounding neighborhood, to help clients and stakeholders visualize the design in its actual location.
4. Interactive presentations: Models can also be used in interactive presentations, where clients and stakeholders can explore the model and interact with it in various ways. This can help to engage the audience and encourage discussion and feedback.

Overall, architectural models can be a powerful tool in the presentation of architectural designs, allowing architects to communicate their ideas effectively and engage their audience in the design process.