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Model making in architecture matters for several reasons. Here are some of the key reasons why model making is important in architecture:

1. Communication: Models are a powerful communication tool that architects use to present their ideas to clients, stakeholders, and the public. Models allow architects to communicate their design concepts in a clear and tangible way, making it easier for everyone to understand the proposed building or structure.
2. Visualization: Models help clients and stakeholders visualize the final product in three dimensions. This is particularly important when it comes to complex designs or large-scale projects, where it can be difficult to fully understand the scope and scale of the design through drawings or renderings alone.
3. Problem-solving: Models allow architects to test and refine their designs before construction begins. This can help identify potential problems or design flaws early on, which can save time and money down the line.
4. Marketing: Models are an effective marketing tool that architects can use to promote their work. Models allow clients and investors to see the proposed building or structure up close and in detail, which can help generate interest and secure funding for the project.
5. Education: Model making is an essential part of architectural education. By creating models, students learn how to think in three dimensions, understand construction techniques, and develop problem-solving skills.

In summary, model making is a critical part of the architectural process. Models help architects communicate their ideas, visualize the final product, identify potential problems, market their work, and educate the next generation of architects.