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Model making is used in various fields and for different purposes. In the context of architecture and design, model making is often employed during several stages of the design process and for various reasons. Here are some instances when model making is used:

1. Conceptual exploration: During the early stages of design, model making can help architects and designers explore and develop their ideas. Concept models are often simple, abstract representations that help visualize spatial relationships, massing, and basic form.
2. Design development: As a project progresses, more detailed models can be created to study specific design elements, materials, and construction methods. These models can help identify potential issues, test design alternatives, and refine the design further.
3. Communication and presentation: Models are an effective way to communicate design ideas to clients, stakeholders, or team members. They offer a tangible, three-dimensional representation of a design that can be more easily understood than drawings or computer renderings.
4. Marketing and sales: For real estate developments or large-scale projects, architectural models can be used as marketing tools to showcase the design to potential buyers or investors. These models are often highly detailed and visually appealing to provide an accurate representation of the finished project.
5. Urban planning and analysis: In urban design and planning, model making can help visualize the relationships between buildings, streets, public spaces, and other urban elements. These models can be used to study and analyze the impact of proposed developments on the surrounding context.
6. Education and research: In architecture and design education, model making is often used as a teaching tool to help students understand design principles, construction methods, and material properties. Researchers may also use models to study and test new materials, structural systems, or design concepts.
7. Museum and exhibition displays: Models are often used in museums and exhibitions to showcase historical buildings, urban environments, or design concepts. These models can help visitors understand the context, scale, and details of the subject matter.
8. Film, television, and theater: In the entertainment industry, model making is used to create sets, props, and special effects for movies, TV shows, and stage productions. These models can range from small-scale miniatures to life-sized replicas.

Model making is a versatile and valuable tool used across various industries and for numerous purposes. It serves as an effective means of communication, exploration, and analysis, helping professionals to visualize, develop, and present their ideas more effectively.